ESSENTIAL TOOLS FOR REAL ESTATE

FILE PREPARATION HELP

For Best Results Please Follow Our Guidelines.​

FILE FORMAT:

We accept the following file formats AI, TIF, TIFF, JPG, EPS, PDF, PNG and PSD.

RESOLUTION:

All file formats must have a minimum of 300 dpi (dot per inch) resolution. The images designed for the web are done at a low screen resolution of 72 dpi. Print images need to be created at 300 dpi or there will be a substantial drop in the image quality. (See example image)

300 DPI PRINTED IMAGE

72 DPI PRINTED IMAGE

COLOR MODE:

All color artwork and/or images must be provided in CMYK (cyan, magenta, yellow, black) color mode. All black & white artworks and/or images must be provided in grayscale color mode. Heavy black ink might cause smearing.

BLEED:

To prevent your printed product from having unsightly white lines around the border, you must set your document up with bleeds. Bleed refers to an extra 1/8” (.125 in) of image or background color that extends beyond the trim area of your printing piece. The project is printed on an oversized sheet that is then cut down to size with the appearance that the image is “bleeding” off the edge of the paper.

It is best practice to set up your bleeds at the very beginning of your project so you don’t have to adjust at the end. There are a few extra terms you must understand along with bleed are trim, safety, and borders.

  • Trim Line: The final size of the document after the last cut is made
  • Safety: The safe area or inner margin in which to keep all important elements (such as logos and page numbers) within to prevent them from being trimmed off. This margin should be at least 1/8” inside the edge of the trim line.
  • Borders: All Framed Borders must be at least 1/8” from the trim line.

CROP MARKS:

Please build your press-ready digital files by adding crop marks. Lines indicating where the paper should be cut to produce the correct size.

FONTS:

1. Fonts must be embedded in PDF files.
2. Fonts must be outlined or converted to paths or curves in EPS/AI files.
3. Some fonts have copyright restrictions and will not embed in PDF Files.
4. Quark Express: Fonts and images must be included with all files submitted. (Mac only)